There are numerous measurements that PPC advertisers should concentrate on to guarantee a solid ROI from their campaigns. Click-through rate, or CTR, is among the most vital rating tool which reveals how repeatedly people view your ad and end up really clicking it. The CTR of an ad; is therefore, the level of clients who tap on an advertisement when it has been served to them dependent on the consequences of their search query. CTR is also useful in measuring the quality of your imagery, positioning, and keywords. If your ads are not convincing and elegantly composed, your CTR will suffer which effects your quality score, advertisement rankings, cost per click, and cost per conversation.
Nowadays people do essential research before doing any purchase. To achieve prospect customers, sellers need to keep updated information from the perspective of customers mind in place; since, displaying different content at every stage of buyer’s journey is necessary.
Stages of the Buyer’s Journey
In order to distinguish yourself from competition, you’ll need to know the strategies to use. Thus, a typical buyer’s journey is broken down into these 3 major stages:
SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility. SEO is the process of editing website code and content to build authority and relevancy for keywords to increase the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to one’s website.